Flight3 Marketing provides services in 3 key areas: Strategy, Insights, & Innovation.

Our work often includes multiple components of our services — Brand Strategy work may begin with Quantitative Research, including Customer Segmentation … Consumer Insight work guides an Innovation Event & then the output is tested via research … and so on. Whether your project requires one or multiple areas of our services, we will work with you to develop a customized approach to meet your needs.

STRATEGY

Our Approach

In our experience, the most successful brand strategies are achieved by forging an organic, intuitive, hand-in-glove relationship between emotional and tangible brand benefits. Unsuccessful branding is often the result of wishful thinking, of trying to force a connection that isn’t real … a connection that won’t ring to true to consumers.

Our approach to brand strategy strives to discover and build upon authentic connections.

OUR STRATEGY SERVICES INCLUDE:

Brand Positioning / Brand Strategy / Brand Vision & Mission Statement Creation
Promotional Calendar Strategy
Innovation Strategy
Advertising Strategy
Pricing Strategy
Portfolio / Menu Strategy
Problem Detection Work

INSIGHTS

OUR INSIGHT SERVICES INCLUDE:

Qualitative Research: Focus Groups (in person or online), Triads/Dyads, Ethnographies, IDIs, Online Discussion Boards, etc.
Quantitative Research: Customer Segmentation, Brand Trackers, Guest Intercepts, Concept Screeners, Problem Detection Studies, Test Tracking, Conjoint Analysis, Pricing Optimization, etc.
Customer Immersion
Insight Mining Using Existing Company & Industry Information
Training Session on “How to Listen to Qualitative Research”

Our Approach

Finding true insights includes identifying behavior, attitudes, and beliefs. But it also includes understanding the fundamental assumptions upon which customer logic is based. We have heard many marketers complain that consumer behavior doesn’t always make sense — that consumer behave illogically. However, it is our belief that consumers are logical, and the key to understanding their behavior lies in discovering the beliefs and basic assumptions behind their thought process … their logic.

With this as a framework, we provide a broad spectrum of insight services and research methodologies.

INNOVATION

Our Approach

We base our innovation work around a deep read of consumer needs and behaviors. Then, unlike many approaches to innovation, ours places rigorous parameters around the creative process. We have found that limitation actually aids the creative process, resulting in more powerful and relevant ideas.

Our full, 4-stage ideation process begins with this limitation. We then maximize the ideas through inspiration activities and ideation exercises. We filter the ideas and test them with customers to refine and select those to move forward. Our process is a proven one, and it is customizable to each client, situation, budget, and need.

OUR INNOVATION SERVICES INCLUDE:

Innovation via our L.I.F.T.^TM Process: Limit, Innovate, Filter, Test
Innovation Process Improvement / Creation
Innovation Pillar Development / Need State Development
Product/Service Naming
Concept Writing
Training Session on “Effective Concept Writing”